Summary: Encourage your fans to give you feedback by asking questions. Turn their answers into crowd sourced social media content.
Recently I’ve been experimenting with tactics for generating engagement on Facebook. Most of the businesses or products I am a fan of use their pages for pushing out announcements. Judging by the activity on those pages, you can tell that the administrators aren’t reading replies or really caring at all what their fans have to say. At all.
Ask questions to get feedback.
So yesterday, mostly on a whim, I decided to try something new to generate conversation. It started with a “Fill in the blank” style question where fans of a popular page were asked to fill in the blank with their “must see” places to visit in their state.
Within a few minutes, the responses started to come in. Hours later, there were over 100 tips for places to go visit.
Asking questions is a great way to crowd source social media. These fan recommended destinations will become the basis of articles, videos, maps and itineraries or potentially other interesting visualizations that can be re-shared on Facebook or perhaps other third party web sites.
Not only will your fans appreciate being included in the conversation, they will love to see their recommendations up in lights when you turn them into something great.
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