Summary: Facebook recently changed the location of the Send Updates to Fans link on pages, a powerful feature that allows for targeted updates.
If you were wondering where your link to send updates to your fans went over the weekend, never fear the option is still available, just hidden.
Facebook allows fan page administrators to send targeted updates to their fan’s inbox. These are generally used as updates to keep your fans up to date with the latest happenings of your business and great for sending as weekly news digests for fans who may have not seen your wall updates. The other great thing about the send update to fans feature is that they can be targeted by location, gender or even age range.
Well, Facebook decided that this option was better placed under the page “Edit” section where administrators can fine tune the settings of various aspects of the Facebook fan page.
The new promote your page box
To find the new location of this powerful feature, simply click on “Edit my page” and then look on the right rail for a new box called “Promote my page.” You’ll find the option to send updates to fans here, along with others like the ability to create a fan box to include on your web site.
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