MasterCard and CBS Launch Facebook Connect Sites

by William Smith on November 18, 2009

Summary: Two new Facebook Connect sites were launched this week, one by CBS and the other by MasterCard.

This week there were two new Facebook Connect sites launched by big brands, and we have a video walkthrough of both for your viewing pleasure.

First, CBS launched a new CSI branded Facebook Connect site which puts your profile information into a dynamically created episode promo video. While there are other sites which have done similar things with profile data, the CSI site is one of the more polished implementations that we’ve seen.

Upon visiting the site you are prompted to connect using your Facebook login. After a few seconds, a promotional video starring “you” plays. If you watch the video closely you will see places where images and information contained in your Facebook profile is included into the video stream – for example, on the bumper sticker of the car that is being pulled out of the lake.

The second Facebook Connect implementation to show is the new Holiday Gift Finder from MasterCard. Starring Peyton Manning and Alyson Hannigan, the Gift Finder is designed to help you find the perfect gift for your friends on Facebook. After signing in using your Facebook account (and granting permission for the site to post to your wall) you are prompted for a target budget, a desired Facebook friend and then several questions about that friend. All the products are drawn from the inventory on Amazon.com, and both Peyton and Alyson chime in from time to time with their own suggestions.

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